A tube of Color. A bottle of shampoo. A treatment ready to be applied. Beautiful packages of hair care on your Salon shelves. These aren't just simple hair products. These are the final result of so many things. They are beautiful stories made by excellence, enthusiasm, and good vibrations. It is perhaps a lot like your story.
Everything we create is dedicated to the hairdressers. Passionate and smart people who deserve the very best from their color and care brand. This means continuous connection and support through educational programs that help bring creativity and methods into their salons. We love to share our work, knowledge, and inspiration with people that share the same dream. And the same journey that we started many years ago.
Why Choose Alfaparf?
We Create Color
Every second, across 5 continents, a woman leaves her salon wearing ALFAPARF hair color. Only a color that is superior and that exceeds her expectation will do. Every shade and reflection enriched by the latest technology and calibrated to perfection.
We Perfect Care & Treatments
As it happens, we are also masters of taking care of your hair. All types of hair: dry, curly, unruly, you name it. No matter what your challenge, we can solve it while you indulge in wonderful textures and fragrances.
We Build Style
Detailed-to-perfection or tousled looks, we help hairdressers create a style that feels true to themselves. Because whether it be simplistic and chic or elaborated up-dos, it’s the style that expresses personality and your originality.
Featured Products
Easy Lift - Start with light brown and blonde bases, get the perfect result.
A cutting-edge formula enriched with Hyaluronic Acid and without PPD that ensures the perfection of the color with a full regard of the scalp and hair.
Ideal for amplifying cool tones, neutralize undesired yellow tones, and revive grey/white hair.